Fitness Franchise Foundry was founded to support fitness and wellness brands preparing to franchise, a stage where brand and marketing stop being creative exercises and become business-critical systems.

Founded by Tian, a former wellness operator with a background in personal training, Pilates, and business growth, FFF brings firsthand insight into the realities of scaling multi-site wellness businesses. Having worked inside the industry, Tian saw how often brands reached the point of franchising without the marketing structure or brand clarity required to scale consistently.

With an MBA focused on startups and years of hands-on experience, Tian recognised a clear gap. Franchising specialists focused on legal and operational frameworks, while marketing agencies treated brand and growth as optional or superficial. FFF was built to sit between the two, ensuring brand and marketing are franchise-ready, replicable, and built to support growth across locations.

Today, FFF partners with premium fitness and wellness founders at the point of expansion and franchising, helping them protect brand integrity while building marketing systems designed for consistency, scale, and long-term value.